How to set up Klaviyo 2025 | Email Marketing Tutorial For Beginners
Kasey Luck
@kaseyluckAbout
Hey there, I'm Kasey Luck. I run Luck & Co Agency (👉 https://luckandco.agency), where my team and I help e-commerce companies maximize their revenue from email. We only work with e-commerce and DTC brands, and we only do email and SMS marketing (aka OWNED marketing channels). Because of that laser focus, we're able to go really deep into all things email, and on this channel, I share with you our email experiments, email templates, and insights into email marketing strategy and email marketing success rate. My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company. Links: • Kasey's Subject Line Vault: https://luckandco.agency/subject-lines-ecommerce-freebie • Luck & Co Agency: https://luckandco.agency • Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/
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Video Description
Become an A+ ecommerce email strategist and join our team: https://luckandco.agency/ecomm-email-strategy-intensive-first-access/ ⭐️Use our blueprints for your e-commerce email flows: https://bit.ly/3S881UO Email marketing is a crucial owned marketing channel for e-commerce businesses. This video is a step-by-step tutorial on setting up Klaviyo, my favorite email marketing platform, with Shopify. 🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0 Chapters: 00:00 How to set up Klaviyo 02:13 Adding Klaviyo to Shopify 04:35 Setting up Klaviyo account 08:18 Important part when importing your contacts 09:50 Building brand library 12:19 Growing your email list 13:19 Creating welcome email flow 17:43 Static VS Unique codes 22:53 Editing emails in Klaviyo 25:38 Activating the flow 26:08 Creating abandoned cart flow 26:29 Blueprints of email flows 28:21 Building email marketing strategy 28:50 Why campaigns are important 30:39 Creating campaigns 🚀 Useful materials • Use our blueprints for your e-commerce email flows: http://flowmaster.vip • Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/ 🎬 More videos on email marketing: • Email Design Best Practices | Responsive Email Design → https://youtu.be/GSZ16Pwn4n8 • Email design trends 2023 → https://youtu.be/Hk6WIQ5lzds • The fastest way to grow your email list - and why you shouldn't use it! → https://youtu.be/BtYVNuXKkw0 ☎️ Stay connected: • Luck & Co Agency: https://luckandco.agency • Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/ #kaseyluck #klaviyotutorial #emailmarketing
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