How To Set Up Google Ads Display Campaigns [Secret Structure Used by Top Companies]

Aaron Young | Google Ads | Define Digital Academy • April 4, 2022
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Aaron Young | Google Ads | Define Digital Academy

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About

My name is Aaron Young and I am a self confessed Google Ads Nerd! I have been creating and managing Google Ads campaigns since 2010 to build my own successful business and countless campaigns to build businesses for my clients. My channel is focussed on 1 thing .... Google Ads. While I am a big believer in businesses using all possible marketing channels my skillset and expertise is on Google Ads, so this will be my focus as my goal is to teach you everything I know (& love) about Google Ads not just to grow a YT channel. So, welcome to my channel and I look forward to teaching you how you can use Google Ads to build your business and turn the dreams for you business into a reality 🤑

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If you want a profitable Google Ads Display Campaign, you need to set up your Google Ads Display Campaigns correctly! Otherwise you are just throwing money away. 👉 Use my Google Ads Display Campaign Strategy & Set-Up Guide to create Google Display Campaigns that make your business more money 🤑 https://www.definedigitalacademy.com/google-ads-display-campaign-guide The biggest issue that I see with Google Ads display campaigns is that they are USUALLY just set up as an after thought with no real strategy or thought put into the structure that you want to use for your Google Ads display campaign. For success in Google Ads Display campaigns you need to remember how they work - unlike Google Search campaigns where your ads are triggered when someone completes a specific search term. Google Display ads show up on other websites when the user may be checking the latest news, sports results or trying to find a special gift for their love. The point being is that when someone sees your Google Display Ad they are not currently in the buying or problem solving mode - in that they are not searching for a specific product or service right now. So with this in mind, to use Google Ads Display Campaigns correctly they should: - Be used after you have had a search or shopping campaign running for at least 30 days - Have seperate ad groups which are targeting specific audiences In this video, I will show you the correct structure that you should use for your Google Ads Display Campaign and then also take you through the step by step process to set up your Google Ads Display campaign - THE RIGHT WAY! **** See the current sizes & dimensions to upload images for a Google Display Campaign: https://support.google.com/google-ads/answer/1722096?hl=en-AU #googleads #googleads2022 #googleadsdisplaycampaigns Timestamps: 00:00 Introduction to Google Ads Display Campaigns 01:39 When should you use Google Ads Display Campaigns 03:56 The best campaign structure for Google Display Campaigns 08:08 How to set up a Google Ads Display Campaign 19:22 Conclusion & Free Gift

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