How to Set Up Google Ads Enhanced Conversions with GTM

Video Description

Enhanced Conversions is a feature that can improve the accuracy of your conversion tracking in a way that protects user privacy by supplementing your existing conversion tags with the hashed first-party conversion data from your website. Hashing the first-party data before sending it to Google Ads ensures privacy because it turns personal information, such as name and email address, into a hashed string. This extra layer of conversion tracking can then be used to improve reporting, better attribute conversions, and provide more data-driven optimisation. OUTLINE: 00:00 - Introduction 00:30 - What are Enhanced Conversions? 01:33 - How to Identify the User? 02:39 - Test Purchase 03:28 - Data Layer Variables 06:33 - Enhanced Conversion Check 07:29 - Google Tag Manager Configuration 08:41 - More GTM Information 🔗 Links: Google Tag Manager plugin for WordPress: https://gtm4wp.com/ Google Official Documentation: https://support.google.com/google-ads/answer/9888656?hl=en-GB 📄Read this Video's Guide: https://measureschool.com/google-ads-enhanced-conversions/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description ❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook: https://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool LinkedIn: https://www.linkedin.com/company/measureschool