The Google Analytics Cookie (Explained)

Video Description

Google Analytics uses Cookies for tracking and identifying users. The Tracking code then packages up this information and sends it to the GA server. In this video, we join Pavel who is going to walk us through the Google Analytics cookie and the measurement process. OUTLINE: 00:00 - Introduction 00:41 - What is the GA Cookie? 02:33 - Breaking Down the GA Cookie 04:33 - How data is sent to GA servers 06:34 - GA Simplified server call 08:47 - Testing 10:49 - Summary 🔗 Links: Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision Google Campaign URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ Official Documentation: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookies-user-id 📄Read this Video's Guide: https://measureschool.com/google-analytics-cookie/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description ❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook: https://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool LinkedIn: https://www.linkedin.com/company/measureschool