Increase your ROAS by 25% in 30 days with these 4 easy changes

Sam Piliero May 22, 2025
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Sam Piliero

@sampiliero

About

I help eCommerce founders scale profitably through Facebook Ads and Google Ads. I’ve spent the last decade obsessing over media buying, growth strategy, and operational efficiency. Today, my agency manages over $10M in ad spend and drives results for 100+ DTC brands, including household names and breakout startups. On this channel, I share proven ad strategies, growth frameworks, and behind-the-scenes breakdowns of campaigns that scale brands from $1M to $10M+ in revenue. I go deep on tactics (media buying, funnels, creative), but never lose sight of the bigger picture (profit, ops, retention). If you’re serious about scaling this may be a place for you.

Video Description

Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l75 Join my Skool community: https://www.skool.com/facebook If you are new to this channel, there's a bit you should know about me... 2012 - Sold my first product online, a camping blanket. 2014 - Opened my first shopify store and launched my first facebook ad 2017 - Sold my shopify store 2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails. 2019 - Joined BarkBox as Director of Emerging Channels 2020 - Ran ads 2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE. 2022 - Started The Moonlighters 2023 - Started exclusively hiring top 1% media buyers. 2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served. Free Resources: Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l75 All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l75 My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l75 Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l75 Connect on Instagram: https://www.instagram.com/sampiliero/ Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l75 ---------------------------------------- If you're looking to improve your ROAS and scale your ad performance fast, you're in the right place. In just 12 minutes, I break down exactly how I boosted my ROAS by 25% in under 30 days using a repeatable framework. Whether you're running Google Ads ROAS, Facebook Ads ROAS, or managing your ad spend across platforms, this walkthrough gives you actionable steps that deliver. I cover why most paid ads fail, how to turn around struggling ecommerce ads, and the exact strategies I use for ads for ecommerce that convert. If you're tired of wasting ad spend and want a higher ROAS, this is your game plan. This applies to Shopify Google Ads, Google Shopping Ads, Facebook Advertising, and any social media marketing platform you're working on. By the end of this video, you'll know how to structure your ecommerce marketing for max results, how to build better ads ROAS, and how to scale using data—not guesswork. Whether you're new to online advertising or a seasoned ecom brand owner, these tips will help you get a good ROAS and consistent returns. I’ll also walk through what makes a successful ROAS Facebook Ads strategy and what separates underperforming campaigns from winners. This isn’t just theory—this is built from real campaigns with real results. If you're asking, "how to improve ROAS?" or "how to get better ROAS Facebook Ads?" or even just want to know "how to increase ROAS," this is the exact video you need.

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