The BEST Facebook Ads Account Structure For Ecommerce
Sam Piliero
@sampilieroAbout
I help eCommerce founders scale profitably through Facebook Ads and Google Ads. I’ve spent the last decade obsessing over media buying, growth strategy, and operational efficiency. Today, my agency manages over $10M in ad spend and drives results for 100+ DTC brands, including household names and breakout startups. On this channel, I share proven ad strategies, growth frameworks, and behind-the-scenes breakdowns of campaigns that scale brands from $1M to $10M+ in revenue. I go deep on tactics (media buying, funnels, creative), but never lose sight of the bigger picture (profit, ops, retention). If you’re serious about scaling this may be a place for you.
Latest Posts
Video Description
Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l70 Join my Skool community: https://www.skool.com/facebook Get my complete guide on how to setup and optimize your ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l70 If you are new to this channel, there's a bit you should know about me... 2012 - Sold my first product online, a camping blanket. 2014 - Opened my first shopify store and launched my first facebook ad 2017 - Sold my shopify store 2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails. 2019 - Joined BarkBox as Director of Emerging Channels 2020 - Ran ads 2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE. 2022 - Started The Moonlighters 2023 - Started exclusively hiring top 1% media buyers. 2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served. Free Resources: Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l70 All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l70 My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l70 Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l70 Connect on Instagram: https://www.instagram.com/sampiliero/ Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l70 ---------------------------------------- If you're looking to master facebook ads, this video covers everything you need. I break down how to approach facebook ads tutorial step-by-step so even if you're brand new, you'll feel confident. Whether you're exploring facebook ads for beginners or just need a refresher on how to run facebook ads, I’ve got you covered. You'll learn how to create facebook ads that convert, the best facebook ads strategy for growth, and exactly how to setup facebook ads inside facebook ads manager. If you're considering a full facebook ads course, start here. We also cover advanced facebook advertising tips and deep dive into facebook ads targeting to help you get the most out of your budget. I’ll walk you through a complete facebook ads setup using meta ads, showing you how to make facebook ads that stand out. You'll discover how to use facebook ads like a pro, how I approach fb ads testing, and how to structure your facebook ads campaign structure for success. Get insights into building an effective facebook ads campaign from scratch, whether you're using facebook marketing for e-commerce, leads, or brand awareness. From launching your first facebook ad campaign to optimizing with facebook, this guide has everything you need to start strong.
No Recommendations Found
No products were found for the selected channel.


















