LE PARADOXE À 6000 € : Comment Dacia a humilié BMW et sauvé Renault
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November 13, 2025
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Le pari était jugé suicidaire : concevoir une voiture familiale moderne pour moins de 6 000 euros. Pourtant, ce pari n'a pas seulement réussi, il a sauvé Renault du désastre financier causé par ses échecs haut de gamme (Vel Satis, Avantime). Cette vidéo décrypte "l'arme secrète" de Dacia : le refus obsessionnel de la complexité. La Logan, puis la Sandero, ont prouvé que la robustesse (moteurs éprouvés, simplicité technique) bat la surenchère. Dacia est devenu le bouclier anti-crise de Renault, progressant quand les marques premium s'effondraient (2008, 2020). L'honnêteté du produit a gagné la bataille de la valeur.
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