Marketing That Sparks a Conversation: AI Agents at the Agentforce Marketing Dreamforce 2025 Keynote

Video Description

The future of digital is Agentic Marketing. Watch the full Agentforce Marketing keynote from Dreamforce to see how Salesforce is pioneering the next generation of customer engagement with AI Marketing Agents. Agentforce Marketing unites human marketers and AI agents to automate, personalize, and elevate every customer interaction—turning campaigns into conversations that drive growth. Learn how AI Marketing Agents and marketing technology innovations are coming together to improve the customer experience: ● Unified Data for Insights, Activation, and Reporting: Through Data 360 (GA Now) — the world’s #1 CDP built directly into Agentforce Marketing. ● Journey Decisioning (GA Oct ’25): Agentic capabilities for real-time, intelligent path optimization and orchestration that enable next-best actions and offers across every channel. ● Adaptive Websites (GA Dec ’25): AI-driven personalization at scale, turning every website into a dynamic experience tailored to customer intent and real-time conversations. ● Unified Analytics (GA Oct ’25) & Multi-Touch Attribution (GA Feb ’26): Rich reporting across the entire customer journey to help businesses act faster and make smarter decisions. ● Two-Way Channels: Two-Way Email (GA Feb ’26) and Two-Way Mobile (GA Oct ’25), enabling true agentic, conversational outreach. ● Paid Media Optimization (GA Now) & Clean Rooms (GA Dec ’25): Delivering more effective, responsible ad spend. Agentforce Marketing is Salesforce’s revolutionary agentic marketing platform that empowers teams to deliver hyper-personalized experiences and generate higher revenue. Looking to see how? Check out some of the highlights below: 0:00 – “The Agentic Enterprise” and how it works for marketers. 7:01 – The End of "Do Not Reply": transform your marketing from broadcast campaigns to two-way conversations. 13:05 – Turn on Data 360: Get started with the #1 CDP built into Agentforce Marketing, connecting your existing data with an automated 3-click setup. 18:36 – Journeys Powered by Unified Data: Power journeys with Agentforce and Data 360 to deliver personalized, connected experiences across the entire customer lifecycle with clicks not code. 23:50 – Adaptive Websites: Turn every interaction into two-way experiences with AI agents that curate immersive web pages and content as customers engage in real-time. 29:52 – Campaign Creation Agents: Build end-to-end campaigns with Agentforce and generate on-brand images, layouts, and copy with AI content partners embedded in the flow of work. 41:58 - Agentic Insights: Get a unified view of marketing performance across every channel, interaction, and audience – turning insights into action with AI agents that optimize media spend and improve ROI across every campaign. Learn more about AI Marketing Agent from Salesforce https://www.salesforce.com/blog/marketing-ai-agents-101/ If you currently use Marketing Cloud Engagement, get the scoop on how to get set up Data 360 in this guide: https://www.salesforce.com/form/marketing/get-started-with-mceplus/ #Salesforce #Dreamforce #Marketing Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Learn more about Agentforce Marketing: https://www.salesforce.com/marketing/agentic-marketing/ About Agentforce Marketing from Salesforce: The Marketing Cloud you know and love, now built on the Salesforce Platform. With Agentforce natively integrated, marketers and agents can drive customer success together. It’s a world where every message sparks a two-way conversation, every customer relationship is remembered, and every experience adapts to each customer. Every marketing workflow is automated, and every data insight is acted on. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.