7 Principles of Psychological Persuasion

Video Description

This video was sponsored by Shortform. To learn more than ever from important non-fiction books, join us on Shortform: https://shortform.com/sproutsschools. You’ll get a 5-day free trial and a discounted annual subscription. One of our favorite books on Shortform is “Influence." The principles of persuasion are a set of psychological rules to influence others. In his book "Influence", Robert Cialdini outlines 6 main principles: Reciprocity, scarcity, authority, consistency, liking and consensus. He later added a 7th principle, unity. Knowing these rules can be helpful to either influence others, or to protect yourself from the techniques when they are being used on you. SUPPORT us to make more videos! 🐦: https://www.patreon.com/sprouts DOWNLOAD video without ads and background music 🤫: https://sproutsschools.com/video-lessons/ SIGN UP to our mailing list and never miss a new video from us 🔔: http://eepurl.com/dNU4BQ SOURCES and teaching resources 🎓: https://sproutsschools.com/7-principles-of-psychological-persuasion/ VISIT our website 🌐 : https://www.sproutsschools.com CONTRIBUTE by upvoting your favorite topic or suggesting new ones ☑️ : https://sprouts.featureupvote.com/ JOIN us on discord 🤖: https://discord.gg/DzbyGSk5y8 THANKS to our patrons This video was made with the support of our Patrons: Adam Berry, Alex Rodriguez, Andrea Basillio Rava, Anil Raut, ArkiTechy, Artur, azad bel, Badrah, Cedric.Wang, Christoph Becker, Cory McAbee, David Markham, Delandric Webb, Digital INnov8ors, Dr. Matthias Müller-Mellin, Duane Bemister, Elias Reuss, Enigma, Eva Marie Koblin, F J V Souza Fh, Fatenah G Issa, Frari63, Gemma Seed, Gerardo Enrique Nieto, Gerry Labelle, ICH KANN DEUTSCH UND ES WAR EINFACH!, Izzy, jakob steensig, Jannes Kroon, Jeffrey Cassianna, Jim Pilgrim, Joanne Doyle, John Burghardt, Jon Rune Nygård, Jorge Luis Mejia Velazquez, jun omar ebdane, Leonel, Liam Dalling, Linda Kinkead, Linus Linderoth, Lucia Simone Winston, Mambo no 9, Marcel, María, martin, Martin Streule, Martina Hrebenarova, Mathis Nu, Mezes.Macko, Michael Paradis, Natalie O’Brien, Okan Elibol, Oweeda Newton, Patricia Labovszky, Peihui, Povilas Ambrasas, Raymond Fujioka, Roel Vermeulen, Scott Gregory, scripz, Sebastian Huaytan Meder, Si, Solongo Ganbat, Stefan Gros, Stephen Clark, Stuart Bishop, Taka Kondo, Takashi HIROSE, Thomas Aschan, Thomas Dahlke, Victor Paweletz, Yassine Hamza, Yvonne Clapham and all the others.Thank you! To join them visit www.patreon.com/sprouts COLLABORATORS Script: Ludovico Saint Amour di Chanaz and Jonas Koblin Artist: Pascal Gaggelli Voice: Matt Abbott Coloring: Nalin Editing: Peera Lertsukittipongsa Production: Selina Bador Sound Design: Miguel Ojeda SOUNDTRACKS A Toy’s Day Out - Shaun Frearson Embarrassing Moment - Jack Pierce DIG DEEPER with these top videos, games and resources: Read the original book https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Read about the role of persuasion in conspiracy beliefs https://pubmed.ncbi.nlm.nih.gov/36215908/ Read about how the cult Heaven’s Gate used the principles of persuasion to gain followers https://www.psychologytoday.com/us/blog/overthinking-tv/202012/nxivm-and-heavens-gate-cults-used-common-persuasion-methods SOURCES https://en.wikipedia.org/wiki/Robert_Cialdini https://ecampusontario.pressbooks.pub/persuasion/chapter/cialdini/ https://www.goodreads.com/book/show/28815.Influence https://en.wikipedia.org/wiki/Persuasion CLASSROOM ACTIVITY Have the class watch a sales-pitch from the movie Wolf of Wall Street, and identify what persuaded the buyer to purchase the shares. Show Sprouts’ video on the 7 Principles of Persuasion Watch the sales pitch again, and ask the class to identify the principles of persuasion in the video as they are being used. Split the class into groups. Each group will be assigned one of the principles, and they will have to come up with examples where they have seen it being used - or instances when they have used it themselves. CHAPTERS 00:00 The principles of persuasion 00:21 Reciprocity 00:40 Scarcity 00:58 Authority 01:18 Consistency 01:36 Liking 01:50 Consensus 02:05 Unity 02:21 Understanding the principles 04:36 What do you think? 04:53 Sponsor 05:57 Patrons credits 06:06 Ending #sproutsschools #psychology #persuasion #influence #cialdini