Scaling Success: Daniel Mazour on Building a Thriving Business

Video Description

Join us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and well-being. Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early business challenges, securing funding on Dragon's Den, and the company’s future direction. Learn about marketing strategies, customer experiences, and the exciting potential of plunge parties. This episode is packed with valuable advice for entrepreneurs and those interested in holistic wellness. Tune in to learn more about Coldture's journey and what's next for the company. 00:00 Introduction and Guest Welcome 00:25 The Coldture Origin Story 01:21 Cold Plunge Trend and Personal Journey 05:29 Health Benefits of Cold Plunging 07:51 Starting the Coldture Business 11:13 First Customer and Early Challenges 14:57 Funding and Dragon's Den Experience 17:52 Continuing the Journey with the Dragon 18:23 Marketing Strategies and Channels 20:17 Understanding the Customer Base 21:15 Addressing Market Trends and Diversification 24:09 Future Vision for Coldture 27:42 Advice for Aspiring Entrepreneurs 33:08 Recommended Books and Podcasts 34:57 Conclusion and Farewell Coldture’s Website: https://coldture.com/ Coldture on Instagram: https://www.instagram.com/coldture Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY