Snowflake's Sales + Marketing Secret | Chris Degnan and Denise Persson

Video Description

Scaling a business globally comes down to leaders who align teams and drive them forward together. Snowflake serves over 12,000 customers, and early executives Chris Degnan and Denise Persson share how they scaled the company while keeping the unlikely pairing of sales and marketing perfectly aligned through hypergrowth. They join Joubin Mirzadegan to share insights from their new book, Make It Snow, revealing how they built Snowflake’s ‘go-to-market engine’ and fostered a customer-first culture across every function. Guests: Chris Degnan, former CRO and advisor to the CEO at Snowflake, and Denise Persson, CMO at Snowflake. Connect with Chris Degnan LinkedIn: https://www.linkedin.com/in/chris-degnan-524470/ Connect with Denise Persson LinkedIn: https://www.linkedin.com/in/denisepersson/ Connect with Joubin X: https://x.com/Joubinmir LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/ Email: [email protected] ​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/ 00:00 Intro 01:32 Make It Snow 04:46 Lessons from Snowflake 32:05 Demand Generation 42:50 Hiring the Right People 51:08 Snowflake Culture 54:44 Loyalty vs Performance 01:10:05 Managing a Growing Team 01:13:10 Early Hiring Impact