The Creator Crisis That Took Down YouTuber Vanessa Lau (and it's more common than you think)

The YouTube Power Hour Podcast with Erika Vieira September 5, 2025
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Check out this video next where I discuss the algorithm struggles of beauty YouTuber with over 600k subscribers Glam Girl Gabi! https://youtu.be/ykaCdWyMhp0?si=fBzab4xsH7gNRa4L Here is Vanessa's channel and the video where she discussed her return to YouTube and why she left her business! • I built a 7-figure creator business and quit. Here’s why. - https://www.youtube.com/watch?v=c2YlKIcoTfI&t=310s If you want the YouTube Success Blueprint that will help you build your brand on YouTube, sign-up for my FREE Masterclass: http://erikavieira.net/masterclass ▪️▪️▪️▪️▪️ 👩🏻‍🎓Learning resources from me! 👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel! erikavieira.net/Bootcamp 🎙️ Shop all my FAVORITE Tech Gear that I use to create my videos HERE: https://shopmy.us/shop/collections/2252575 *links within this collection are affiliate ▪️▪️▪️▪️▪️ Vanessa Lau grew on YouTube by posting content about growing on social media, especially Instagram. Vanessa built a multi-seven figure business, and had a loyal audience surrounding her topic, but she decided to close everything down and re-brand herself. In today's video, I am taking a look at Vanessa Lau's journey, how she grew on YouTube, and how you can apply her lessons and experience to your own YouTube growth journey! ▪️▪️▪️▪️▪️ 👀 Here are some other videos you might enjoy: • How Leila Hormozi Reinvented Her YouTube Brand—Without Starting Over - https://youtu.be/f7w9ehy3KSE • Most Creators Look Cringe On Camera (Here’s Why) - https://youtu.be/9rWtw9Cs-CQ • What's going on with Anna Bey and her YouTube channel?? - https://youtu.be/17NWwNWuG1c 00:00 Vanessa Lau 02:25 Vanessa Lau Success - Lesson 1 10:18 Vanessa Lau Success - Lesson 2 13:50 Vanessa Lau Success - Lesson 3 17:54 Key Takeaways from Vanessa Lau ▪️▪️▪️▪️▪️ 🎥 Videos Mentioned: • The Personal Brand Shift EVERY Creator Needs in 2025 - https://www.youtube.com/watch?v=ttE__jss-WE • Pivoting is hard and this is how I REALLY feel. - https://www.youtube.com/watch?v=4kQ_cZKQY98 • Starting Over at 31. Could This Pivot Cost Me Everything? - https://www.youtube.com/watch?v=bDtVLuxMDDM • I sold over $8M as an ex-course creator and quit. Here’s 9 things I wish I’d known. - https://www.youtube.com/watch?v=vx9f8jfxhIk • Last week I canceled $200,000 worth of sponsorships. Here's why. - https://www.youtube.com/watch?v=HRqG5kxAwQ4 • I built a 7-figure creator business and quit. Here’s why. - https://www.youtube.com/watch?v=c2YlKIcoTfI&t=310s • lets talk about feeling trapped by a niche and how to get unstuck, creator to creator. - https://www.youtube.com/watch?v=LUYcUp9CMkU ▪️▪️▪️▪️▪️ 👩🏻 Who is Erika Vieira? My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow YouTube following to leverage for more impact, income and influence. Follow me on Instagram: https://www.instagram.com/youryoutubecoach/ ▪️▪️▪️▪️▪️ More things you'll want to check out! 🆓 FREE 32 Page YouTube Video Ideas Ebook! https://masterclass.erikavieira.net/first1000 🎥 YOUTUBE BOOTCAMP FOR WOMEN: Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want. Add your name to the waitlist HERE 👉🏻 http://erikavieira.net/bootcamp-waitlist/ 👩‍💼 1:1 YOUTUBE COACHING: Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth? Apply HERE to be considered 👉🏻 erikavieira.net/coaching 👩‍💻 Are you a business looking for strategic channel management? Please email my team at [email protected] with Strategic Channel Management in the Subject. ▪️▪️▪️▪️▪️ **Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost. 🎵Music Credit: 'Ascension' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au 'Childhood' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au 'The Climb' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au 'This Too Shall Pass' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au 'Chasing Daylight' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au ‘Amberlight’ by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au ‘Winter Waltz’ by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au ‘Meanwhile’ by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au ‘Effervescence’ by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au

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