The Rise and Fall of The Body Shop

Video Description

Secure your privacy with Surfshark! Enter coupon code UNDERSKIN for an extra 3 months free at https://surfshark.deals/underskin The Body Shop was once one of Britain's largest cosmetics companies. Growing to enormous success during the 1970s and 1980s through a franchising strategy that allowed them to expand quickly and with little risk. As such, Anita Roddick became one of the best known businesspeople in England and was heralded for her activism, something often used by The Body Shop in marketing. However, after going public in 1986, the business changed focused and became far more profit driven, eventually cutting their activist roots to two campaigns a year. This made their activism seem less genuine and more corporate, eventually losing them their audience. Since then, neither L'Oreal, nor Natura were able to bring back it's relevancy despite being in extremely political times and so now, after a final sale to Aurelius, the company is being split into parts during liquidation to absolve debts. Fashion Channel: https://www.youtube.com/@understitchYT Patreon: patreon.com/understitch Peter Kyle's Testimony of Anita Roddick: https://www.facebook.com/hoveandportslade/posts/losing-dame-anita-roddick-ten-years-todayim-one-of-the-very-lucky-ones-because-h/832832950223742/ Jon Entine's email: [email protected] Jon Entine's website: http://archives.jonentine.com/the-body-shop.html Affiliate Links for Books Used: Heinemann Profiles: Anita Roddick by Rob Alcraft: https://amzn.to/48PJ99s Anita Roddick and the Body Shop by Paul Brown: https://amzn.to/3IqZ6bk Women of Achievement by Sherry Beck Paprocki: https://amzn.to/49Icbt3 Body and Soul by Anita Roddick: https://amzn.to/3PaQb1H Business as Unusual by Anita Roddick: https://amzn.to/3Pb80xw The Body Shop Book by The Body Shop Team: https://amzn.to/3PdxJW3 The Anticapitalist Book of Fashion: https://amzn.to/3wOQEjW