The Rise and Fall of Pat McGrath Labs

Video Description

Pat McGrath Labs was started on a whim, so they weren't exactly prepared for the incredible response that the launch would garner. So much so that it reached many people outside their initial target audience and changed the way they would gear products. Which unfortunately meant they've fallen into a trap of becoming just another celebrity makeup artist's luxury brand. Fashion Channel: https://www.youtube.com/@understitchYT Patreon: patreon.com/understitch Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.