Video Description

SKKN by Kim is releasing makeup today, on the 26th of January and it's been long hoped for by fans of Kim Kardashian. In this video I analyse the launch of said makeup line as a brand extension strategy, or as a product expansion strategy and what that means for her consumer base. Fashion Channel: https://www.youtube.com/@understitchYT Patreon: patreon.com/understitch Affiliate Links for Books Used: Retail Marketing by Peter McGoldrick: https://amzn.to/3S5XisI