The secret to closing more sales isn’t more hustle, more tech, or more pressure..

Exactly What to Say August 15, 2025
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The secret to closing more sales isn’t more hustle, more tech, or more pressure... “You’re Not Losing Sales… You’re Losing Conversations.” In this conversation, you’ll discover the five-step dance that will never go out of style: Questions → Conversations → Relationships → Opportunities → Sales. It works in every market, with every client, in every economy, because people don’t buy the thing, they buy the things that go with your thing. From uncovering untapped opportunities in your existing relationships, to mastering the underrated art of listening, to understanding why value must come before price, this video is a blueprint for winning trust, building loyalty, and closing deals without ever feeling “salesy.” We even break down a simple pen analogy that will change how you think about your value forever, and why it’s not what you sell, but how you position it that commands higher prices. Timestamps: 00:00 The Five-Step Dance That Will Always Drive Sales 02:14 The Daily Questions That Will Transform Your Pipeline 06:02 Why Listening Beats Talking in Sales 09:40 The Power of Asking “Enough” Questions 15:18 Price vs Value — The Lesson of the £2,000 Pen 22:07 How to Articulate Your Worth in a Competitive Market 27:54 Knowing Your Client’s “Because” Changes Everything ************** 📙Purchase the Exactly What to Say Book https://amzn.to/46ecieU 💬Learn about Critical Conversations https://bit.ly/4cOF20m 🙋🏻‍♂️Want to know more about Phil M Jones? Watch this video https://bit.ly/philmjones ✏️Learn about the Exactly What to Say Certified Guide experience: https://bit.ly/3W9WAi5

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