The Ultimate Beginner’s Guide to Cold Emails (B2B Sales)

Tech Sales With Higher Levels October 13, 2025
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Tech Sales With Higher Levels

@techsales-higherlevels

About

We made a channel we wish we had when we broke into tech sales and grew our career. We are a group of top-performing (verified President's Club winning) reps who set out to make tech sales education accessible to everyone. We make videos for you, whether you're breaking into tech sales, looking to promote to the next level, and/or wanting to maximize your annual earnings. We've helped thousands of current and future top reps break into tech sales and rapidly advance their career at market leading companies like AWS, Snowflake, Salesforce, Oracle, MongoDB, Rubrik, Samsara, Outreach.io, Ramp, Palo Alto Networks, Zscaler, Zoominfo, Elastic, Okta, and many more. Start and grow your tech sales career at higherlevels.com! *Our opinions do not reflect the opinions of our current and former employers and are strictly our own. We are here to support you, and due to a high volume of requests we cannot provide referrals to current or former employers. Thanks!

Video Description

▶Take our free tech sales course: https://www.higherlevels.com/free-training?via=youtube ▶Break Into Tech Sales in 6 Weeks: https://www.higherlevels.com/ascension?via=youtube ---For Sales Reps ▶Become a top 0.1% cold caller: https://www.higherlevels.com/cold-call-mastery?via=youtube ▶Master Cold Email: https://www.higherlevels.com/cold-email-engine?via=youtube ▶SDR to AE Accelerator Program: https://www.higherlevels.com/sdr-accelerator?via=youtube ▶AE Mastery Program: https://www.higherlevels.com/ae-mastery?via=youtube ---Founder Led Sales Training and Support ▶https://www.higherlevels.com/founders-course?via=youtube ---B2B Sales Training and Consulting ▶https://www.higherlevels.com/contact-us?via=youtube 00:00 Introduction 1:58 Agenda 5:05 Automation vs. Manual 6:07 Average Email Experience 10:27 Define Your ICP in Detail 13:24 Purpose of a Cold Email 15:14 Baseline Structure + Inbound Example 22:22 Baseline Structure + Outbound Example 28:57 CTA Common Mistakes 31:03 BAD Example 32:25 GOOD Example 35:37 Best Email I've Ever Written 40:01 Sequence + AI Overview 43:10 Work Together #techsales #B2BSales #SaaSSales #SDRJobs #BDRJobs

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