This 2025 Cold Call Framework Is DESTROYING Industry Averages
Tech Sales With Higher Levels
@techsales-higherlevelsAbout
We made a channel we wish we had when we broke into tech sales and grew our career. We are a group of top-performing (verified President's Club winning) reps who set out to make tech sales education accessible to everyone. We make videos for you, whether you're breaking into tech sales, looking to promote to the next level, and/or wanting to maximize your annual earnings. We've helped thousands of current and future top reps break into tech sales and rapidly advance their career at market leading companies like AWS, Snowflake, Salesforce, Oracle, MongoDB, Rubrik, Samsara, Outreach.io, Ramp, Palo Alto Networks, Zscaler, Zoominfo, Elastic, Okta, and many more. Start and grow your tech sales career at higherlevels.com! *Our opinions do not reflect the opinions of our current and former employers and are strictly our own. We are here to support you, and due to a high volume of requests we cannot provide referrals to current or former employers. Thanks!
Video Description
▶Take our free tech sales course: https://www.higherlevels.com/free-training?via=youtube ▶Break Into Tech Sales in 6 Weeks: https://www.higherlevels.com/ascension?via=youtube ---For Sales Reps ▶Become a top 0.1% cold caller: https://www.higherlevels.com/cold-call-mastery?via=youtube ▶Master Cold Email: https://www.higherlevels.com/cold-email-engine?via=youtube ▶SDR to AE Accelerator Program: https://www.higherlevels.com/sdr-accelerator?via=youtube ▶AE Mastery Program: https://www.higherlevels.com/ae-mastery?via=youtube ---Founder Led Sales Training and Support ▶https://www.higherlevels.com/founders-course?via=youtube ---B2B Sales Training and Consulting ▶https://www.higherlevels.com/contact-us?via=youtube 00:00 Introduction 1:26 Common Pitfalls of Training 4:25 How Effective is Cold Calling? 8:56 Mindset of a Top Performing Cold Caller 15:20 How to Set Yourself Up For Success 18:57 2025 Cold Calling Framework 26:24 Objection Handling (Expert Level) 34:22 How to Implement ASAP Cold calling in 2025 is not what it used to be — and most of the outdated strategies taught in sales enablement today just don’t work. In this deep dive, Connor Murray, former #1 SDR and SDR Manager at Oracle, breaks down the real cold call framework that top-performing reps are using to book meetings consistently, even in one of the toughest markets we’ve seen in years. This isn’t a motivational hype session or fluffy sales theory. You’ll learn exactly how to structure your cold calls, from the opening line to the close, including how to handle objections, how to improve your answer and set rates, and why assumptive alignment is the key to gaining control of your conversations. Whether you're an SDR trying to break quota or an AE looking to level up your outbound, this episode gives you a tactical blueprint for cold calling that actually gets results in today’s market. You'll also learn why most reps waste their dials, what to avoid from legacy sales training, and how small improvements in your process can lead to massive gains in meeting volume over time. Perfect for tech sales reps, B2B sellers, and anyone in outbound sales looking to dominate in 2025 and beyond. #coldcalling #coldcall #techsales #B2BSales #sales
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