The Ultimate NIL Primer with College Sports Company’s Adam Breneman | The Deal with Alex Rodriguez

Video Description

In this episode of The Deal, Alex Rodriguez and Jason Kelly speak with Adam Breneman, founder of The College Sports Company, about the huge amount of money flowing into the business of college football. Breneman tells the hosts all about the new rules around revenue sharing and name, image, and likeness deals in college sports, how student athletes are stepping up to earn their big paydays, and why the future of this lucrative business requires the players to be at the negotiating table. Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV. Check out more episodes of The Deal: https://www.youtube.com/playlist?list=PLe4PRejZgr0MDLcFF9EFMBt45x6dkf05E Watch The Deal on Bloomberg Originals: https://www.youtube.com/playlist?list=PLqq4LnWs3olVBGEKt2ic0bxP67gMb4m-X Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal with Alex Rodriguez and Jason Kelly is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised. Visit us: https://www.bloomberg.com/podcasts Follow Bloomberg Podcasts on Twitter: https://twitter.com/podcasts Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg Quicktake: https://www.youtube.com/@BloombergQuicktake For coverage on news, markets and more: http://www.bloomberg.com/video #NIL #College #Sports #Business #Podcast