What Is A Consumer Insight?

Video Description

The definition of an insight is something that is not very clear in advertising. In this video, I will share with you what is the definition of an insight and show you some examples from Cheetos and Extra Gum of how an insight can be used in advertising. ————————— ⚡️STRATEGY MATE - https://strategyfinishingschool.com/lm-strategy-mate 📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/lm-100-creative-ideas 💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/strategy-papers ————————— 🔴 WATCH NEXT ➜ The best secret source of Insights: https://youtu.be/KHhBlusO2vk ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔴 SUBSCRIBE & LEARN STRATEGY: https://www.youtube.com/c/JulianCole ————————— 🔥 Follow me on INSTAGRAM: https://instagram.com/byjuliancole TWITTER: https://twitter.com/juliancole ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://strategyfinishingschool.com/