Así es como las redes te convirtieron en su producto (y cómo escapar)

Santiago Bilinkis June 4, 2025
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Santiago Bilinkis

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Soy emprendedor y tecnólogo. Fundador de Officenet y otras compañías tecnológicas. Autor de los libros Pasaje al Futuro y Guía para Sobrevivir al Presente. Columnista radial en Todo Pasa y en medios gráficos. Desde este canal intento hacer divulgación tecnológica, tratando de que sea a la vez entretenida, útil y rigurosa.

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¿Usás las redes o las redes te usan? En este episodio de Futuro en Construcción, vamos a discutir una verdad inquietante: lo que empezó como una herramienta para conectar al mundo —internet y las redes sociales— hoy muchas veces funciona como un anzuelo que nos captura y nos mantiene atrapados. Este video va mucho más allá de simples curiosidades sobre redes y notificaciones. Entender cómo estas plataformas manipulan tu atención —cómo te enseñan a buscar likes, a compararte, a sentirte siempre al borde de perderte algo— es una herramienta poderosa. Una que puede ayudarte a usar la tecnología con más conciencia, a decidir mejor cuándo decir “basta” y a recuperar la libertad que te prometieron en un principio. Con ejemplos claros y datos reveladores, te muestro cómo funcionan los algoritmos, las estrategias de diseño y las técnicas de persuasión digital que transformaron nuestra relación con la tecnología. Vas a entender por qué pasamos horas scrolleando sin pensar. Por qué nos cuesta tanto dejar el teléfono. Y cómo esta economía de la atención no solo secuestra tu tiempo… sino también tu bienestar emocional y tus relaciones. 🔍 ¿Qué vas a aprender en este episodio?- Cómo las plataformas están diseñadas para mantenerte atrapado (y por qué funciona).- Cuáles son los trucos de diseño que secuestran tu atención (sin que lo notes).- Por qué te sentís más ansioso y distraído cada día, y cómo romper ese ciclo.- Cómo podemos repensar nuestra relación con Internet para usarla a favor, no en contra. Porque desenmascarar los mecanismos con los que te atrapan es el punto de partida para cambiar nuestra relación con la tecnología. Este episodio no solo te va a mostrar cómo te robaron la vida digital… también te va a dar ideas para recuperarla. ▀▀▀ CAPÍTULOS 0:00 Introducción 1:41 La Trampa de lo Gratis 3:37 El Señuelo 5:07 La Receta para Cocinar una Rana 7:17 El Espejismo de la Elección 9:42 La Jaula Invisible 11:55 La Trampa del Odio 13:53 La Adaptación al Deterioro 17:00 Parte Final: Cambiando las Reglas del Juego 19:29 Bonus Track ▀▀▀ CRÉDITOS Idea, producción general y guiones: Santiago Bilinkis Investigación y escritura: Juan Morris y Santiago Bilinkis Realización: La Embajada Edición: Sebastián Vázquez Diseño gráfico: Chini Spano Musica de introducción: Gustavo Ariel Pomeranec Diseño de miniaturas y operaciones: Valentino Rossi Edición de shorts: Zaple Tech Asistencia general: Florencia Schmidt

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