Google Ads Conversion Tracking for Beginners

Video Description

Learn how to track conversions in Google Ads. In this video, you will learn about the differences between the dedicated Google Ads conversion tag and importing conversions from Google Analytics. We will also outline the other types of conversions you can track into Google Ads, and walk-through how to add the Google Ads conversion tag to your website using Google Tag Manager. JUMP TO A TOPIC: 0:00 Introduction 0:51 Importance of tracking conversions 1:18 Ways to track website conversions 1:48 Conversions and accuracy 2:05 Comparing conversion tracking 3:46 Attribution and conversions 4:57 Google Ads conversion tag 10:48 Using Google Tag Manager 13:12 Other types of conversions 15:01 Import conversions from Universal Analytics 15:48 Import conversions from GA4 (Google Analytics 4) 16:30 Track conversions once 16:52 Conclusion YOUR EXTRA RESOURCES: ○ Performance Max campaigns – https://youtu.be/zpC0EwXzFyw ○ Attribution in Google Analytics – https://youtu.be/w-sxUFaBGJU ○ Google Tag Manager tutorials – https://www.youtube.com/watch?v=4nXYvFXzxV4&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Linking Google Analytics (Universal Analytics) – https://youtu.be/jK8jYaMP-QY ○ Linking Google Analytics (GA4) – https://youtu.be/zLcmOK_xu9E ○ Google Ads Fundamentals course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals ○ Google Ads Advanced course (paid) – https://www.lovesdata.com/courses/google-ads-advanced ○ Google Tag Manager course (paid) – https://www.lovesdata.com/courses/google-tag-manager My email updates: https://www.lovesdata.com/email-newsletter My courses: https://www.lovesdata.com/courses My book: https://amzn.to/2FTQ8SX SAY HELLO! ○ My blog – https://www.lovesdata.com/blog-welcome ○ Contact me – https://www.lovesdata.com/contact-us TOOLS I USE AND RECOMMEND: ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq ○ Data connector – https://lovesdata.co/oOWkI #conversiontracking #googleads #googleadsconversions Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata