Google Analytics 4 Conversion Tracking

Video Description

Learn how to set up and track conversions in Google Analytics 4 (GA4). In this video, you will learn how to track conversions based on existing events in GA4 and how to track conversions by triggering new events using Google Tag Manager. JUMP TO A TOPIC: 00:00 Introduction 00:41 View existing events 02:05 Enabling conversions 03:25 Page-based conversions in GA4 04:20 Creating new events 06:37 Pre-configuring conversions 07:52 GA4 conversion reports 09:29 Triggering events with Google Tag Manager 13:01 Conclusion (and important points) YOUR EXTRA RESOURCES: ○ GA4 tutorial – https://youtu.be/0Muk7Fi8p08 ○ Google Tag Manager tutorial – https://youtu.be/_D5nd5SZ4s8 ○ Tracking clicks in GA4 – https://youtu.be/D8Cria0ojTU Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata Tracking conversions in Google Analytics 4 (GA4) lets you understand people's journey from the moment they land on your website to the point where they convert. It allows you to track user behavior and identify which marketing channels, campaigns, and pages are driving conversions. With GA4, you can set up conversion tracking for a range of goals, such as product purchases, form submissions, button clicks, and other valuable user actions on your website. In GA4, conversion tracking is based on events, so you will need to ensure the event is tracked for the conversion action before you can configure it as a conversion. You can then begin to find meaningful insights about your audience and make data-driven decisions to optimize your website and marketing campaigns. For example, if you find that a particular page is not converting well, you can use the insights to identify potential conversion bottlenecks and make changes to improve the user experience. #GoogleAnalytics4 #GA4 #ConversionTracking