How I went from 7000 crores to Zero? | Lessons from GoodGlam founder

Video Description

👉India’s first ‘learn by doing’ experience for growing your wealth. Imagine being able to build your own personal finance plan while attending a class, live. Apply to this upcoming FREE class this week here on Zerodha Varsity: https://openinapp.link/tsje3 👉Spotify Link: https://open.spotify.com/episode/7BH1qMJf1yF1jpZa2NqdmV?si=tBXmF84dQX-JkDE6w0g-fg 👉By Think School: https://thethinkschool.com/ 👉VIDEO INTRODUCTION: What really happens when you have to shut down your ₹7000 crore empire? In this episode of the Think School Podcast, we sat down with Darpan Sanghvi, the founder of The Good Glamm Group, India's first content-to-commerce unicorn. From the early success of MyGlamm to facing a staggering ₹600 crore loss, Darpan opens up about the mistakes, the lessons, and the reinvention that followed. At its peak, Good Glamm Group was valued at more than ₹7000 crores, but what followed was one of the most dramatic falls in Indian startup history. Darpan had to make the toughest decision of his life - shutting down a massive empire he had built from scratch. In this raw and honest conversation, he reveals what went wrong, how he dealt with the pressure from investors, employees, and the media, and most importantly, how he's rebuilding from the ashes with hard-earned wisdom and a completely new playbook. 👉Timestamps: 00:00 - Introduction 03:36 - What leads to Success & Failure 05:01 - First-ever Campaign 07:52 - Early days 09:24 - Bringing L'occatine spa in India 10:33 - Making the right proposition 12:50 - How My Glam started 16:06 - How makeup companies work 22:56 - Identifying Niche in beauty industry 27:46. -Building core R&D team 30:55 - Celebrity marketing campaigns 35:12 - How Hoardings campaign work 39:00 - Do Celebrity brands work 43:13 - Why is Manish Malhotra so successful? 45:44 - Generating ₹600 crore revenue 54:04 - Cost of Acquisitions 1:00:00 - Why did Good Glam fail? 1:11:54 - How Family and investors reacted? 1:16:44 - Future goals 1:18:00 -Summary 👉 These are manufacturers our guest engaged with during their brand-building journey - Regi Laboratories: [email protected] Viva Cosmetics: [email protected] KASCAP Glass: [email protected] Intercos Group: [email protected] Kolmar Korea : [email protected] Vedik Skincare: [email protected] NG Electro Products: [email protected] 👉Our Must watch Episodes: 1) Vishal Jindal, co-founder and CEO of Biryani By Kilo https://youtu.be/Isir0oGEpxM?si=Cp-RBoJKY2iCjTin 2) Ayush Wadhwa, Founder of Owled https://youtu.be/uhxmqXMePgE?si=bObavPY6FGJT-Goj 3) Anshul Gupta, Founder of Wint Wealth https://youtu.be/qAmdJKNN80Q?si=lE_m_o-U_RxAiRpo 4) Kiran Shah, Founder of Go Zero Ice Cream https://youtu.be/E3xN9ZkH440?si=Xi0ICOfGtOlowGdg 5) Mr. Dipak Sanghavi, Founder of Nilons https://youtu.be/r3Fpoi5G2f0?si=4V2F-gYLkXZGdOr5 ►►Check out Think School: https://thethinkschool.com/sp/communication-masterclass/ ►►ThinkSchool English https://www.youtube.com/@ThinkSchool ►►Check out Zerodha - https://www.youtube.com/@UC59YUBhNLMkS2Q8NBWBGHAA Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law. #business #thinkschoolhindi #indianbusinessclass #unicorn #makeup #beauty #cosmetics #lesson #entrepreneur #bankruptcy cy #startupstory