How To Setup A Consent Banner | GTM, GA4, & Google Ads

Video Description

Learn how to setup a consent banner on your website using Google Tag Manager (GTM) and Termly. In this video, you will walk-through the steps to setup and configure a cookie consent banner to control how tags behave and when they fire. You will learn how to use Google Consent Mode with a Google Analytics 4 (GA4) tag, a Google Ads remarketing tag, a Google Ads conversion linker tag, and a custom HTML tag in GTM. Get the pre-configured Termly container for GTM at https://lovesdata.co/gtm-termly YOUR EXTRA RESOURCES: ○ Termly – https://lovesdata.co/termly (affiliate link) ○ Free consent banner (Osano) – https://www.osano.com/cookieconsent/documentation/javascript-api/ ○ Other consent management platforms – https://www.cookiebot.com and https://www.cookieyes.com and https://cookie-script.com ○ GTM tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Analytics Essentials Course (free) – https://www.lovesdata.com/courses/analytics-essentials ○ Tag Manager Essentials Course (free) – https://lovesdata.co/tag-manager-essentials JUMP TO A TOPIC: 00:00 Introduction to setting up a consent banner 00:45 Enable 'Consent Overview' 01:57 Setting up consent mode with Termly 04:32 Add the consent banner to your website 06:49 Configuring GTM 09:09 Adjust tags to work with consent mode 13:45 Preview the GTM container 16:11 Next steps Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata