How To Setup GA4 (Google Analytics 4) On Shopify

Video Description

Learn how to setup Google Analytics on Shopify in this step-by-step tutorial. This is a new, easier, free, and more accurate way to install GA4 (Google Analytics 4) on your Shopify store using Google Tag Manager and the Google Channel App. This is the easiest way I've found to capture item views, add to carts, and purchase events and send them to Google Analytics. Let's get started! REGULAR EXPRESSION FOR THE TRIGGER: view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purchase YOUR EXTRA RESOURCES: ○ Google Tag Manager Tutorial – https://youtu.be/_D5nd5SZ4s8 ○ GA4 tutorial – https://youtu.be/Xzvn_kBmIRw JUMP TO A TOPIC: 00:00 Introduction 00:33 Get the Google Tag Manager container code 01:30 Adding Google Tag Manager to Shopify 05:08 Exclude self-referrals in Google Analytics 06:47 Install the Google Channel App in Shopify 09:32 Check the data layer 11:08 Add GA4 to Google Tag Manager 12:28 Create the ecommerce event in Google Tag Manager 14:54 Preview and test the GA4 tags 16:45 Check events in the DebugView 17:23 Publish the tags 17:51 Conclusion This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu. #googleanalytics #shopify #googleanalytics4 #ga4 Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata