Key Events in Google Analytics – What are Key Events?!?

Loves Data March 21, 2024
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Learn how to use Google Analytics, Google Tag Manager, Google Ads, and Looker Studio with Loves Data. We're here to help you get the most out of Google's platforms and your data. And we're about getting to the good stuff and skipping the fluff.

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In this video, you will learn about Key Events in Google Analytics, including what they are, how your metrics and reports will be impacted, and if there is anything you need to configure in Google Analytics. Plus, walk-through how to check if any events are already configured as Key Events in Google Analytics, and how to set additional events as Key Events for additional insights in your reports. Let's get started! YOUR EXTRA RESOURCES: ○ GA4 tutorial – https://youtu.be/pRKpaZJJRxk ○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4 JUMP TO A TOPIC: 00:00 Key Events in Google Analytics 00:36 Evolution of conversion tracking 01:25 What are Key Events? 02:00 View existing Key Events 02:56 Configuring Key Events 03:40 Frequently asked questions about Key Events 05:54 Next steps Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata

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