Lewis Hamilton partners with Perplexity in one of AI’s most significant sponsorships yet #ai #f1

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🏎️💨 Seven-time Formula One world champion Lewis Hamilton has signed a global partnership with Perplexity, the AI-powered search engine valued at $9 billion. The deal features Perplexity branding on Hamilton's helmet, first appearing at May's Emilia Romagna Grand Prix. This partnership adds to Hamilton's recent endorsement portfolio alongside Lululemon and CFI following his move from Mercedes to Ferrari. Notably, Perplexity chose individual athlete sponsorship over a team deal, betting on Hamilton’s own star power. Hamilton emphasized curiosity as "fuel," while Perplexity's Ryan Foutty praised Hamilton's excellence transcending racing. The Spanish Grand Prix marks their first official partnership race.