PlayStation 4: How to Save a Console Brand

Video Description

Thanks for Watching! I STREAM HERE: twitch.tv/ZackLillipad Throughout PlayStation’s early years, they did not know what it felt like to lose. Their debut console sold over 100 million units and their second console became the best selling system of all time. From the first day Sony had entered the console gaming space, they were on top. But suddenly, things changed during the PS3 generation. The PS3’s poor reception at launch, combined with the strength of their competition left Sony in an unfamiliar place. As the company prepared for PlayStation 4, the brand’s reputation was at an all time low. If they wanted any chance of reclaiming their throne, they would have to dig deep and perhaps, get a little lucky. This is the story of PlayStation 4. And this is the story of how to save a console brand.