Setting up Google Ads Remarketing with Google Analytics (including GA4 and Universal Analytics)

Video Description

Learn how to setup remarketing in Google Ads, including how to create audience lists and apply a list to a new remarketing campaign. In this video, you will walk-through how to create audience lists using Google Analytics (including in GA4 and Universal Analytics), creating a custom combination list, and using the dedicated Google Ads remarking tag. YOUR EXTRA RESOURCES: ○ Getting started with GA4 – https://youtu.be/iJyGEuiIjOk ○ Link GA4 (previously 'App + Web') to Google Ads – https://youtu.be/zLcmOK_xu9E ○ Link Universal Analytics to Google Ads – https://youtu.be/jK8jYaMP-QY ○ Getting started with Google Tag Manager – https://youtu.be/HgtsfqQMFnw JUMP TO A SECTION OF THIS VIDEO: 0:33 Introduction 1:00 Check Google Ads is linked to Google Analytics 2:10 Create audience lists in GA4 (Google Analytics 4) 5:35 Create audience lists in Universal Analytics 8:14 Find audience lists in Google Ads 8:38 Creating a 'Custom Combination' list 9:38 Create audience lists in Google Ads 11:46 Setting up a new remarketing campaign 13:27 Conclusion #googleads #remarketing #googleanalytics My email updates: https://www.lovesdata.com/email-newsletter My courses: https://www.lovesdata.com/courses My book: https://amzn.to/2FTQ8SX SAY HELLO! ○ My blog – https://www.lovesdata.com/blog-welcome ○ Contact me – https://www.lovesdata.com/contact-us TOOLS I USE AND RECOMMEND: ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq ○ Data connector – https://lovesdata.co/oOWkI Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata