The SECRET to scaling your business

Reid Hoffman July 23, 2025
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Reid Hoffman

@reidhoffman

About

Hi—I’m Reid Hoffman, co-founder of LinkedIn, partner at Greylock, co-host of the Possible Podcast (https://www.possible.fm/), and co-founder of Inflection AI. I’m interested in technology and ideas that enable human progress. I use YouTube to share some of the conversations I’ve taken part in, along with my thoughts on AI, innovation, starting and scaling businesses, and more. My AI avatar, Reid AI, makes the occasional appearance here, too. I serve on nonprofit boards such as Endeavor, New America, Opportunity@Work, the Stanford Institute for Human-Centered AI, and the MacArthur Foundation’s Lever for Change. If you like what you see, you can subscribe for more.

Video Description

What do founders get wrong about scaling companies today? Reid Hoffman breaks down the biggest myths around everything from finding product-market fit to building user trust in the age of AI. Plus, he gets into the making of his digital twin, Reid AI, which has given 100+ speeches to date. This special two-part Live Riff was recorded for an audience of AI leaders and founders in NYC in June, in partnership with Village Global. You can check out Part I here: For more info on the podcast and transcripts of all the episodes, visit https://www.possible.fm/podcast/ For Reid and Allie Miller’s agent experiment: https://www.youtube.com/watch?v=YeLSq9D65m4 For Reid AI giving Reid’s Perugia speech in multiple languages: https://www.reidhoffman.org/perugia-speech/ For the Masters of Scale episode about building trust featuring Daniel Ek: https://mastersofscale.com/daniel-ek-how-to-build-trust-fast/