Total Recall: How Word Choice in Communication Makes You Memorable

Video Description

Research shows that you can become a lot more memorable to your audiences by modifying your word choices. Whether it’s business proposals, family dinners, or nerve-wracking dates, choosing your words more carefully can make a bigger impact on the people you’re speaking to. Episode 191 of Think Fast, Talk Smart welcomes Ada Aka, Assistant Professor of Marketing at Stanford GSB, to tell us something about her research into memorability and word choice. In this episode, Ada and Matt discuss: • Why word choice is so important to being memorable • What kinds of words are more likely to be remembered by listeners. • How Brand slogans use this knowledge, and how we can use it in our daily life. • How word choice by Artificial Intelligence affects human understanding of concepts. • Counterintuitive ways in which framing devices can help you with memorability. • What is customer experience design, and what do students in Ada’s class at Stanford GSB learn about it? Ada’s research has revealed a few counterintuitive things about the way memory works in our brains. And if you think you know what she’s talking about, well, let’s just say, you should *definitely* listen to the whole episode! With her expert knowledge on picking the right words, you’re sure to remember everything she says for years to come. Key Quotes • “More negatively framed words [are] more memorable.” – Ada Aka (13:48) • “One of the core dimensions is going to be the fit between the context, the message, and in fact the individual words that you use.” – Ada Aka (18:16) Chapters 00:00 Introduction 00:44 Why is Word Choice So Powerful 02:31 Ada’s Experiments into Word Memorability 04:53 Which Words are More Memorable Than Others 06:22 AI and Word Choice 07:44 What Makes Brand Slogans Memorable? 10:49 Counterintuitive Ideas for Decision Making and Judgement 13:05 How to Frame Messages in Memorable Ways 14:59 Takeaways from Ada’s Stanford Classroom 17:56 Matt Abraham's 3 Questions 21:50 Conclusions & Credits Relevant Links: Ada Aka: https://www.gsb.stanford.edu/faculty-research/faculty/ada-aka Episode References: 80. Magic Words: Change What You Say to Inspire and Influence Others Website: https://www.fastersmarter.io/80-magic-words-change-what-you-say-to-inspire-and-influence-others/ YouTube: https://youtu.be/0OiM2YeU2iM 21. Words Matter: How to Make Your Communication Inclusive Website: https://www.fastersmarter.io/21-words-matter-how-to-make-your-communication-inclusive/ YouTube: https://youtu.be/LqmfNDWIXPE Connect with us: Premium Signup: https://www.fastersmarter.io/premium/ Email Questions & Feedback: [email protected] LinkedIn: (https://www.linkedin.com/company/think-fast-talk-smart/) Instagram (https://www.instagram.com/thinkfasttalksmart/) YouTube (https://www.youtube.com/@ThinkFastTalkSmart) Matt Abrahams on LinkedIn (https://www.linkedin.com/in/maabrahams//maabrahams)